Michael and I decided to change our business name from Michael Beard Photography to The Beards over a year ago, but it took a long time to figure out the details, go through a re-brand and redesign and finally announce it. We’ve always been a husband and wife photography team, but now it’s official. We were so thrilled with the reaction we got from family, friends and clients when we shared our new name and logo. Everyone was so supportive and excited!
We wanted to send out gifts to all our awesome weddings clients from 2013-2016, so we searched for weeks trying to figure out a cool way to share the logo. We considered many different things, but ended up finding the perfect coffee mug that fit our logo beautifully and had a nice weight and feel. It was casual, useful, not pretentious, something you could cozy up with on a rainy day… and that’s exactly the kind of thing we wanted to give. Pair that up with some celebratory champagne candies and it’s a nice little package! (coffee mug from 4imprint)
Here are some behind the scenes snapshots from my phone of the assembly process. I loaded up my car and headed to my sister Ashley’s house, who had a bigger floor available for us to basically take over. She sat with me for 4 hours helping put together the champagne candies and then assembling 82 boxes. It was quite a job and I am so grateful for her help!
We absolutely loved putting this project together and were thrilled seeing the Instagram and Facebook posts coming through over the next few days. Our clients were sharing pictures of their mug and telling us how happy they were with our rebrand. It made our hearts soar.
The purpose of the gift was to announce our new name and give our clients a chance to win a free photo session with us, and we’re picking a winner today over on our Facebook Page! Here are some of the photos we saw using the hashtag #thebeardsphotography. We so appreciate everyone participating and sharing in our joy! Thank you so much!